1. Persuasive language.
Compare these two texts. Which one is more persuasive?
You can choose from our five meeting rooms. The rooms are priced from $300 a day. You can use the meeting rooms day or night. The reception centre is a five-minute walk from Central Station. It is a place for your meetings or private functions.
You can choose from any one of our five luxurious meeting rooms. The rooms are very reasonably priced from only $300 a day. What's more, you can use the meeting rooms whenever you want, day or night. The reception centre is just a five-minute walk from Central Station, which means it is the perfect place for your meetings or private functions.
Now select the words or phrases in text 2 that aren't in text 1. There are nine. Can you find them all?
2. Persuasive language.
Here is another text. Use the words and phrases below to make it more persuasive.
You can learn languages, wherever you are, whenever you want,/whenever you want, wherever you are,/in your own time, at your own speed,/at your own speed, in your own time, with the revolutionary new Wonder Ear listening method of learning. In just/only three weeks you will understand everything you hear in any one of our target languages. With us you can study wherever you are, whenever you want./whenever you want, wherever you are./in your own time, at your own speed./at your own speed, in your own time. What’s more, Wonder Ear language courses cost only/just $4 a week
3. Describing a company.
Here are some sentences from the website of a design and production company called Screenwise. Drag the sentences to the correct section heading from the Web page.
4. Language of persuasion.
We use whatever, however, whenever or wherever to say that there is freedom of choice. For example:
You can do whatever you want.
Students can study whenever they want.
She can travel wherever she wants.
Use whatever, however, whenever, wherever to complete the second sentence so that it means the same as the first sentence. Type in the box to complete the sentence. For example:
You can say: “yes”, “no”, “I don’t know”, ....
You can say whatever you want.
5. Describing a company.
You work for a website design and production company called Screenwise. Match the two parts below to complete the sentences, or pairs of sentences, from a presentation you are giving about your company.
9. A website text.
Study the third part of the text for one or two minutes. Click on the "Start" button. Some of the text will disappear. Type each missing word in the box on the right. You can click on a space to see the first letter of the missing word.
Our product
10. Writing Tutorial 2.
Write a website text
Write a presentation for your company or organisation to appear on the Internet. Try to use language and vocabulary covered in this module. Before you start, read the example text in exercise 6 of this section. Use the following headings:
- About us
- Our team
- Our product / Our service
About us
Screenwise is a full-service media agency based in Toronto, Canada. We offer a comprehensive range of design and production services from traditional print to Internet and multimedia technologies. The company has steadily grown to be an important contributor in the media, arts, business, government and education sectors.
Our team
The extensive experience of our team ensures that, whatever your requirements, you are provided with a cost-effective solution with maximum impact. As the demands of the marketplace change, our team is here to ensure that your message always reaches its intended audience. This means that, in this increasingly dynamic marketplace, your Web page is always effective. Wherever you are, whatever service or product you offer, the Screenwise team can guide you through the technological maze.
Our product
We want to understand your needs. We ask the right questions ... and listen to your answers! We’ll do it the way you want it to be done. We take the time to plan your site and get it right the first time. What's more, we make sure that your site keeps on working as your business grows. See for yourself by browsing through our extensive list of satisfied clients, or take advantage of our free site checkup. Should you wish to find out more, please don’t hesitate to contact us, either by email or at the address below.