1. Persuasive language.

Compare these two texts. Which one is more persuasive? Then do the exercise below which focuses on the differences between the two texts.

1. The Crystal Function Rooms
You can choose from our five meeting rooms. The rooms are priced from $300 a day. You can use the meeting rooms day or night. The reception centre is a five-minute walk from Central Station. It is a place for your meetings or private functions.

2. The Crystal Function Rooms
You can choose from any one of our five luxurious meeting rooms. The rooms are very reasonably priced from only $300 a day. What's more, you can use the meeting rooms whenever you want, day or night. The reception centre is just a five-minute walk from Central Station, which means it is the perfect place for your meetings or private functions.


Now select the words or phrases in text 2 that aren't in text 1. There are nine. Can you find them all?


2. Persuasive language.

Here is another text. Use the words and phrases below to make it more persuasive.


See possible texts

You can learn languages, wherever you are, whenever you want,/whenever you want, wherever you are,/in your own time, at your own speed,/at your own speed, in your own time, with the revolutionary new Wonder Ear listening method of learning. In just/only three weeks you will understand everything you hear in any one of our target languages. With us you can study wherever you are, whenever you want./whenever you want, wherever you are./in your own time, at your own speed./at your own speed, in your own time. What’s more, Wonder Ear language courses cost only/just $4 a week

3. Describing a company.

Here are some sentences from the Web site of a design and production company called Screenwise. Drag the sentences to the correct section heading from the Web page.

4. Language of persuasion.

We use whatever, however, whenever or wherever to say that there is freedom of choice. For example:

You can do whatever you want.
Students can study whenever they want.
She can travel wherever she wants.


Use whatever, however, whenever, wherever to complete the second sentence so that it means the same as the first sentence. Type in the box to complete the sentence. For example:

You can say: “yes”, “no”, “I don’t know”, ....
You can say whatever you want.

5. Describing a company.

You work for a Web site design and production company called Screenwise. Match the two parts below to complete the sentences, or pairs of sentences, from a presentation you are giving about your company.

6. Missing words.

Use the words to complete similar sentences to those in the previous exercise.

7. A Web site text.

Read and complete the text from the Screenwise Web page.

8. Grammar.

Choose the correct options to complete the first part of the text.

9. Text reconstruction.

Choose the correct options to complete the second part of the text.

Our team

10. Missing words.

Study the third part of the text for one or two minutes. Click on the "Start" button. Some of the text will disappear. Type in the missing words. You can click on a space to see the first letter of the missing word.

Our product

11. Speaking: Being persuasive.

Listen and read the "Our team" text. Practise reading the text aloud in a persuasive manner.

Our team
The extensive experience of our team ensures that whatever your requirements, you are provided with a cost-effective solution with maximum impact. As the demands of the marketplace change, our team is here to ensure that your message always reaches its intended audience. This means that, in this increasingly dynamic marketplace, your Web page is always effective. Wherever you are, whatever service or product you offer, the Screenwise team can guide you through the technological maze.

Now listen again. You will hear pauses in the presentation for you to repeat the phrase or sentence that you have just heard.