1. Writing business proposals

Identify characteristics and conventions, and practise the process of planning, structuring and writing a business proposal.

1. What is a business proposal?

Read the description. Tap or click on the underlined words and choose the correct definition.

A business proposal is a document designed to persuade a prospective client, investor, or business partner to engage in a specific business arrangement or collaboration. It is a formal written offer that outlines the details of a product or service, explains why it is the best solution for the recipient's needs, and proposes terms for the proposed transaction.

Business proposals are extremely important in the business world as they serve as a tool for communication and negotiation, helping parties understand the terms and conditions of a potential business arrangement. They can be solicited or unsolicited, depending on whether the prospective client or partner has requested a proposal or not.

An effective business proposal should begin with information on your company or organisation, followed by the background and aim of the proposed project. The proposal must include the specific details of the project, then justification for the cost or funding, and finally, any relevant supplementary information.

It is important to be transparent to encourage trust and confidence in the service your company provides, and to clearly demonstrate that you have practical solutions for the clients needs or problems.

2. Business proposal tips.

Read the business proposal tips and choose the correct headings.

An executive summary is a concise overview of a document, report, or business proposal that provides a brief summary of the main points and key information. It is typically aimed at busy executives or decision-makers who may not have the time to read the entire document.

3. A proposal introduction: Reading comprehension.

Read the first two sections of a business proposal and choose the correct options below.

Media Solution Consultants - SEO Services Proposal

Executive Summary

Media Solution Consultants, a leading provider of SEO services, is pleased to present this proposal to Blue Sky. Our goal is to enhance your online visibility, increase organic traffic, and improve your search engine rankings. This proposal outlines a comprehensive SEO strategy tailored to meet the specific needs of Blue Sky.

I. Introduction:

Following the initial discovery phase, we have had the opportunity to learn about your brand. Blue Sky is a startup design agency that aims to provide contracting service with the ease and cost of other online services like Highly Visual and Striker. However, your company lacks online visibility. Your aim is to leverage your social media channels to establish a platform for showing off your work, but also generating top quality leads. We believe that this makes perfect sense and are here to help you achieve these objectives.

4. A proposal introduction: Vocabulary practice.

Can you remember? Type in the missing words. Click or tap on the space to see the first letter of each missing word.


5. The complete proposal.

Now read the complete proposal. Choose the correct heading for each section.


6. The structure of a proposal.

Can you remember? Put the sections of the proposal in a logical order.

7. CV keywords.

Match the two parts to make to make combinations of verbs and nouns. This exercise is in two parts. Scroll down to see Part 2.

Part 1

Part 2

8. More job tasks.

Put the words in order to complete sentences from a proposal.