Persuasive Presentations

Learn useful language and strategies, and practice essential skills for presenting information, ideas, products, services and organisations.

Descriptors

1. Staging a presentation

Learn useful words and expressions, learn how to structure and signpost the stages of a presentation, and watch a video of a presentation that doesn't go very well.

Speaking Tutorial 1

2. Presenting a tourist activity

Study an example presentation, and practise more useful language used when making a presentation.

3. Giving information and using visual aids

Study language to describe tendencies and changes, practise using visual aids, and practise word stress.

Writing Tutorial 1

4. An effective four-minute presentation

Practise common abbreviations, focus on clarity and organisation, phrasing and intonation, body language and engaging listeners, and practise appropriate expressions, language to express making things possible, and rhetorical questions and answers.

5. Being persuasive

Practise clear, persuasive language to describe a company or organisation.

Writing Tutorial 2

6. Structuring a presentation

Study how to make a presentation more effective using rhetorical questions, and practise pronunciation and speaking.

Speaking Tutorial 2

Final test

Check what you have learnt.

Feedback

Send us your feedback on this module.

Wordlist

booking

booking (n)

a reservation

brochure

brochure (n)

a small booklet to give information about a product or service

budget

budget (n)

the amount of money you expect or plan to spend

campervan

campervan (n)

a large car or van that you can live and sleep in while travelling

charge

charge (n)

cost or money to pay

complimentary

complimentary (adj)

free, not necessary to pay; for example, complimentary tickets, breakfast, etc.

comprehensive

comprehensive (adj)

complete, including all different types

courtesy

courtesy (n)

a service provided free to customers

depot

depot (n)

building where vehicles are stored and maintained

enhancement

enhancement (n)

an improvement to make something (like a service) more attractive

flatrate

flat rate (adj+n)

an amount of money people have to pay that is the same for everyone; a rate is the amount of money charged for something, and flat is fixed

fleet

fleet (n)

group or collection of vehicles

foodmiles

food mile (n)

the distance between the place where food is produced and the place where it is sold and consumed

fourwheeldrive

four wheel drive (n)

type of car designed especially for driving in the mountains, on sand or dirt, etc.

grouprate

group rate (adj+n)

a special price for groups

guest

guest (n)

a person who is visiting or is invited to a place or function

hire

hire (v)

to pay money for the temporary use of something

irrespectiveof

irrespective of (prep)

irrespective of a thing means not affected by that thing; for example, "The price is 25 euros per person, irrespective of the day"

leisure

leisure (adj)

leisure activities are activities you do in your free time, to relax

lowcost

low cost (adv+adj)

the opposite of high cost; low cost means that the amount of money needed to do something is not much

mileagerate

mileage rate (n+n)

the cost per kilometre or mile

nationwide

nationwide (adj)

in all parts of the country

noextracharge

no extra charge (noun phrase)

no more money is necessary

oneway

one-way (adj)

in one direction, only to the destination

outshine

outshine (v)

to look/be/perform better than others; for example, "The quality of the recording system completely outshines other products on the market"

packaging

packaging (or packing) (n)

the protective material that covers a product before it is sold to the customer

persuasive

persuasive (adj)

makes you want to believe or do a particular thing

pickup

pickup (n)

collection

presell

pre-sell (v)

to sell before

rate

rate (n)

the amount of money charged for a product or service

range

range (n)

whole selection of a product or item

reasonablypriced

reasonably priced (adv+adj)

the price is not expensive or cheap

ride

ride (n)

a short journey in a vehicle or a boat, plane, etc.

seek

seek (v)

to look for, to search for

tent

tent (n)

a moveable shelter made of cloth, used to sleep in when you are camping

tightbudget

tight budget (adj+n)

the amount of money a person/organisation has available to spend is not much; budget is the amount of money available for something; tight is restricted, limited

tyre

tyre (n)

the exterior rubber part of the wheel of a car, bus, etc.

undercarriage

undercarriage (n)

the part of a vehicle that supports the wheels

valueformoney

value for money (expression)

not expensive, a good service for the price you pay

vehicle

vehicle (n)

a car, van, bus, truck, etc.

windscreen

windscreen (n)

the glass window at the front of a vehicle

basis

basis (n)

principle or rule used to calculate something

staff

staff (n)

the employees of an institution or business